5 of the Best WordPress Popup Plugins to Increase Engagement

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Did you know that more than 70% of site visitors most likely will not return to your website? If you don’t want this to happen, there are several ways you can do it. One of the easiest methods is to install the WordPress popup plugin.

popup plugin wordpress
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The WordPress Popup plugin will display a window/form as soon as a visitor enters your website. For some people, the appearance of popup forms is not interesting or even tends to interfere. However, the reality is not always like that.

A good popup design will attract the attention of visitors because it can display the information they are looking for.

In this article, we will discuss five of the best WordPress popup plugins that can help increase visitor engagement and conversion rates.


Popups – Ways to Connect with Many People

In simple sentences, popups are described as tools to connect with people. With a popup, you can change the status of a site visit to an email subscriber. The trick is to offer content that is interesting or “mysterious”.

You can also use popups to offer discount codes, new products or services, access that is only intended for members, and so on.

Popups also play a role in website growth. For example, having many email subscribers means that you can do email marketing to increase brand awareness. You can also provide an opportunity for 70% of visitors who used to ignore your website to get to know your brand better.

You have now gotten an overview of popups and their functions and roles in website growth. Make an interesting popup and can be a tool to connect you with site visitors. Below we will discuss the best WordPress popup plugins that can help you in realizing a unique popup form.


Popup Maker

popup maker
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Popup Maker is the best WordPress popup plugin that is free but also easy to use. This plugin has been installed more than 300,000 times and is one of the most chosen tools.

Even if you use the free version, this plugin is still multifunctional and flexible. You can make various types of popups on the website.

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Through the page editor and popup settings, you can adjust the size, position, and animation of the popup. You can even make various overlays, such as slide-out, floating sticky, banner bar and others.

The unique system offered by this plugin allows you to add various triggers for each popup. Also, you can use the auto-open feature to delay the appearance of the popup at a specified time and click open which triggers the popup when a visitor clicks on certain HTML elements.

What’s more, you can set cookies to control how often visitors will see a popup. Usually, these popups are in the contact form – which is also integrated with Ninja Forms, Contact Form 7 and Gravity Forms. Or manually via the JavaScript API.

There is also a collection of pre-made popup themes that you can choose from. With the WYSIWYG editor, you can create your theme while checking how it looks.

Unfortunately, the free version of this plugin does not have exit-intent technology and scroll trigger system. You also cannot add background images and color overlays, age verification modals and AJAX login.



Image by wordpress.org

OptinMonster is a premium WordPress popup plugin that will help you get more customers by converting site visitors. This popular plugin has been installed more than 800,000 times.

OptinMonster is the first plugin that popularized the popup feature for marketing purposes and introduced exit intent technology. Exit-intent technology detects site visitor behavior and will display a popup as soon as they want to leave or leave your website.

By using SMART behavior technology, you can convert visitors into email subscribers. This technology is also useful for eCommerce websites because it reduces the number of abandoned carts and increases the conversion rate.

OptinMonster can also help you convert any image and link it to a campaign. So, every time the campaign visitor clicks on the site, a popup will appear and ask them to subscribe or buy the product.

You can also use the OptinMonster geo-location feature to create a more personalized campaign. This feature serves to hold site visitors to stay longer on your website because they will get more relevant content and by the search. Also, this feature can be applied in online stores or content publishers.

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Another excellent feature of this plugin is drag and drop which also has 26 interesting effects. With this feature, you can make visually attractive popups or choose templates that have been made before.

You can even make successful message notifications, multi-step campaigns, and what’s more, mobile-responsive popup design.

This WordPress popup plugin also offers real-time behavior automation, Google analytics, and conversions. With these three tools, you can analyze and manage and adjust campaigns for future marketing activities. Also, you can do A / B testing of campaign ideas to validate the most appropriate approach to increase conversions.


Popup Builder

popup builder
Image by wordpress.org

Popup Builder is a free WordPress popup plugin.

With the free version, you can create images, HTML, Facebook, and popup subscription forms. You can also set up display settings, popup events, designs, and add special effects to your campaign.

If you want more features, you can buy the Popup Builder extension. With this extension, you can create advanced targeting popups based on the country, device, and activity status of site visitors.

This WordPress popup plugin has an extension to increase customer engagement. You can add Google Maps, weather forecasts, and various digital media.

Popup Builder also integrates with other platforms, such as Aweber, MailChimp, Ninja Forms and Contact Form 7. There is also a WooCommerce popup extension so you can promote targeted offers to customers based on certain actions they take.


Popup by Supsystic

popup by supsystic
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Supsystic is one of the best WordPress popup plugins that offer free and paid versions.

In the free version of this plugin, you can use an existing popup template or design it yourself.

This plugin has an Onclick feature that pops up a popup as soon as a visitor clicks on a certain area on your site.

You will also get integrated contact forms and subscription popups. Also, you can export subscriber information.

To get other features, you must upgrade your account from free to paid. You will get 69 templates created by designers, and trigger events, such as scroll popups, popups at the bottom of the page, and exit-intent popups.

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You will also get various subscription options, such as Optin and social locks, Facebook, premium email services, and many more. Plus this plugin is equipped with an only-close feature that will “force” visitors to subscribe, share, or like campaigns.

Supsystic also offers various types of popups. You can create iFrames, PDFs, age verification, full screen, Google Maps and popup notification bars for campaigns.

With the A / B testing feature in this plugin, you can test two or several versions of the campaign popup. Combined with real-time statistics and built-in analytics, you can estimate the impact of each version on the conversion rate. This tool will help you create a more personalized popup campaign for site visitors.


ARI Fancy Lightbox

ari fancy popup
Image by wordpress.org

You could say ARI Fancy Lightbox is a mobile-friendly WordPress popup plugin.

This plugin supports touch gestures: double-tap, horizontal slide, and pinch-in / out. The advantage of this plugin compared to other plugins contained in the article is 24-hour assistance that can even be utilized by free users.

This plugin uses a Mac-style “lightbox” floating on the website. You can preview images from WordPress, FooGallery, Jetpack galleries, even WooCommere product images. To avoid copying URLs, the lightbox offers a right-click feature that can be disabled.

You can display videos from YouTube and Metacafe services in the lightbox. Not only that, but you can also show PDF documents, web pages, inline content (with shortcode support), and Google maps links to visitors.

To use advanced features, such as Facebook comments, sharing to social media platforms, automatic open popups, and deep linking – which generate unique links for each lightbox item – you must upgrade to the premium version.



The use of popups is a good choice in increasing engagement on your site. With the WordPress popup plugin, you can make popups easily.

There are free plugins, some are paid. You can choose one of them depending on the budget you have.

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A blog writer with more than 10 years of experience. There have been many collaborations on website creation projects for companies, governments, and personal blogs.

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